Irish Life, in partnership with Folk VML, today announced the launch of its refreshed brand platform, A better life with Irish Life, designed to position the company as a genuine partner in helping people across Ireland take meaningful steps today that shape a stronger tomorrow.
The platform is built on a powerful human insight: even though we often know what’s good for us, we don’t always act on it. We prioritise today’s needs over long-term potential gains. This tendency, known as “present bias,” is one of the biggest barriers to better health, wealth and wellbeing.
Irish Life’s new platform responds to this challenge by inspiring people to act now — and by providing the tools, supports and services that make it easier to do so. Whether it’s encouraging individuals to invest in their financial future or providing easy access to a health check, Irish Life’s role is to make today the starting point for long-term progress.
To launch, Irish Life has created a new advertising campaign, It’s Better to Act Today. The campaign dramatises how often we put off important decisions until tomorrow, while demonstrating how Irish Life can help people take small, meaningful steps today that add up to a better future.
The campaign goes live this week across TV/VOD, Radio, Digital Audio, Cinema and Social media.
View the TVC here.
Richard Daly, Senior Brand & Advertising Manager at Irish Life, said: “At Irish Life, we see every day how the choices people make now have a profound impact on their future wellbeing. Our new brand platform is about helping people overcome the natural tendency to delay, by making it simpler and more motivating to take action. This is how we fulfil our ambition of building better lives, not just for individuals, but for Ireland as a whole.”
Speaking about the campaign, Jonny Cullen, Creative Director, Folk VML, said:
“We all know the feeling of putting things off. Our goal was to dramatise that truth in a way that’s both relatable and uplifting, showing not just the tendency to delay, but the positive impact of acting today. Through storytelling, we wanted to create a real emotional connection to Irish Life and its role in making that first step feel easy.”
For more information about Irish Life and the ‘It’s Better to Act Today’ brand campaign, please visit irishlife.ie
About Irish Life:
Irish Life is Ireland’s leading provider of health, life, pensions, and investment services. With over 85 years of expertise and the backing of Great-West Lifeco, Irish Life empowers people to act today to confidently build a better future.
