Irish Life Health and Folk Wunderman Thompson have today launched a new creative campaign to support Irish Life Health's innovative solution to accessing healthcare appointments.
Even before Covid 19 restrictions became part of our daily lives, consumers were seeking more convenient solutions for accessing medical assistance – either with a GP, physiotherapist, or professional counsellor.
The We Visit You TVC campaign goes live, this week, followed by radio, social media and search.
"The Embracing Change platform is all about adapting to new ways," Karl Waters, Creative Partner, Folk Wunderman Thompson. "MyClinic is a great new way to receive medical services. Of course, we had to deliver this message in a way that people would remember. So, in this campaign you’ll see some of the more unusual places you might log on to MyClinic."
MyClinic from Irish Life Health does just that with unlimited digital doctor and professional counselling services plus access to a range of other services such as dietician; physio which are now available for customers.
The creative for the campaign demonstrates how often the last thing you need is the interruption of attending an in-person appointment. It demonstrates Irish Life Health’s understanding of its customer base and their busy lives and that taking time away from work, home or travel to make that appointment can be avoided thanks to a really great alternative in MyClinic. It depicts real life scenarios where customers can make use of the digital appointments presenting limitless opportunities and convenient solutions.
"At Irish Life Health we are committed to innovating for our customers to ensure they get the best and quickest access to healthcare solutions to help them stay healthy and well," said Liz Rowan, Head of Marketing, Irish Life Health. "We would like our customers to know that we are supporting them with access to the care they need in a way that will work for them. and we really believe this campaign brings this to life. It demonstrates that we really understand the challenges each of us face managing multiple priorities every day and how often our own physical and mental health takes a back seat as a result. Making it easier for our customers to access multiple healthcare services through MyClinic means we are helping our customers manage their own health better which is something we are very proud of.”
