Congratulations to the winners of Cannes Lions 2022
Congratulations to the winners of Cannes Lions 2022

'One moment can change everything' and it sure did. This week from the South of France, exciting news has been pouring in. The start of the most awaited week of the year, at the Cannes Lions International Festival of Creativity kicked off with 3 of the Irish agencies, Boys+Girls,Publicis Dublin and the Public House - shortlisted for their incredible work. We are proud to see how well Irish creativity was represented on the global stage this week at Cannes.

IAPI congratulates, Publicis Dublin on winning 4 Cannes Lions awards - 2 Silver and 2 Bronze for their Unwasted Beer campaign for Heineken and the team at Boys + Girls on winning a Silver Cannes Lions Award for the Three Ireland - Connected Island campaign.

IAPI would like to take a moment to acknowledge the agencies for their innovation and creativity which in turn has made an immense contribution to elevate the Irish creative representation on a Global Stage, like the one at Cannes.

The agencies that were shortlisted this year were:

  • Creative Effectiveness category - Three - The Connected Island - Boys and Girls
  • Radio & Audio category - FBD - Sound Support -The Public House
  • Radio & Audio category - Virgin Media - Pick up the Pace - Publicis Dublin
  • Creative B2B Category - Unwasted Beer for The HEINEKEN Company - Publicis Dublin

Once again, on behalf of the whole team and fellow member agencies IAPI congratulates Publicis Dublin, The Public House and Boys + Girls on achieving this Global recognition.

BOYS + GIRLS - Three - Connected Ireland
BOYS + GIRLS - Three - Connected Ireland

Three have a proven track-record when it comes to serving consumers. But one area they needed to showcase their capabilities was among Irish businesses, specifically servicing large-scale enterprises. Sure we could have connected an entire business with world-class ICT solutions, but where was the fun in that? Instead, BOYS + GIRLS decided to connect a whole island, making it the world’s first smart island in the process.

Read more on the campaign here.

Pat Stephenson Founder and Chief Relationship Officer said

‘We’re very thankful to our fantastic client Three Ireland for going on this journey to prove that Irish creative work can cut it at the very top table internationally. This is work that has demonstrated proper commercial and brand growth to Three business.

Unwasted Beer - Heineken - Publicis Dublin
Unwasted Beer - Heineken - Publicis Dublin

When we couldn’t serve beer, we served the planet.

10% of all global greenhouse emissions come from food and drink waste. Lockdown made matters much worse. With bars being forced to remain shut, bar owners were facing the prospect of pouring millions of pints of beer down the drain. This would have a devastating impact on the environment. Instead of letting the beer go to waste, Heineken reversed their entire business model.

They bought back 333,000 kegs (16.5 million litres of lockdown beer) from bars that had closed across different markets and The Unwasted Beer was transformed into a range of sustainable solutions, which were then served to communities globally: fertiliser, animal feed, biogas, heat, water, electricity. Heineken turned lockdown beer that was going to waste into a global sustainability programme.