As part of the Effectiveness Year, Iapi are pleased to extend a professional development opportunity to members. Through our partnership with the Institute of Practitioners in Advertising (IPA) in the UK, Iapi members can access globally respected industry qualifications at exclusive discounted rates of up to 35%.
Develop a greater understanding of, and a forensic approach to the evaluation of your work, learning how to create and develop effective work that drives impact for business. These courses offer learning and development for every discipline at every level, from apprentice to CEO.
Iapi members can avail of a 35% discount
These certificate qualifications are designed to strengthen commercial understanding, strategic thinking, effectiveness skills and digital expertise - capabilities that are increasingly vital for organisations working closely with the industry.
(price per person in £ Sterling with 35% Iapi discount already applied)
- 30th July - Advanced Certificate in Effectiveness — £585 (reduced from £900)
Learn about objective setting, discover how to design a multi-platform campaign measurement programme, gain knowledge of theories of advertising effectiveness and earn the confidence to write an effectiveness paper to showcase your success. Booking Deadline May 29th. - 29th Sep - Foundation Certificate - £358 (reduced from £550)
Kick start your career in advertising with the global IPA Foundation Certificate, adapted for candidates outside of the UK. With 17,000 graduates in over 70 countries, this is a leading professional qualification for advertising practitioners worldwide. Booking deadline Jul 29th.
- 30th Sep - Digital Performance Certificate — £358 (reduced from £550)
Discover the key disciplines in digital marketing, including SEO and Paid Search, and develop the skills you need to plan and implement successful digital marketing campaigns. Booking Deadline July 30th. - Date TBC - Advanced Certificate in Communications Planning — £1,300 (reduced from £2,000) - Become the planning lead for your client’s business with this seven-month online qualification. Date for course is TBD, register your interest now.
Iapi members can avail of a 30% discount on the following IPA Courses (price per person in £ Sterling with 30% Iapi discount already applied).
- 1st – 2nd June - Advanced AI for Strategy & Planning
This virtual course is designed specifically for planners and strategists working in advertising and marketing who want to deepen their understanding of how AI can be practically applied throughout the planning process to enhance strategic thinking, idea development, and insight generation. Booking Deadline 25 May. Price: £392 - 24th June - Data Storytelling Essentials
This interactive half-day session transforms how your team presents data. Participants learn to turn complex analysis into compelling stories that land with stakeholders, persuade decision-makers and inspire action. Booking Deadline 10th June. Price £182 stg. - 10th – 11th Sep - Advanced Application of AI in Advertising
This virtual course is for anyone who may have explored AI tools but desires a more strategic view on how they can understand the value that AI can bring to their roles and their clients. Booking Deadline 27th August. Price £392.
- 15th – 16th Sep - Commercial Negotiation Skills Essentials
The techniques taught and practiced in this virtual course can be used for all kinds of negotiations, including client fee contracts and scope of work, as well as other partner and supplier discussions and agreements. Booking Deadline 1st September. Price £392. - 28th Sep – 2nd October - Strategy Bootcamp Essentials
A virtual course on understanding what strategy really is. The course is action-packed, interactive and creative and you’ll learn by listening, but also by doing, thinking and debating. Booking Deadline 7th September. Price £525. - 7th – 9th Oct - Creative Brief Writing Essentials
This virtual course breaks the creative brief down into its essential source code and then strengthens your skills around each part of that code to make you a more confident and effective brief creator and deliverer. You’ll build your muscles in focus and rigor, and in playfulness and creativity. You’ll be thinking of your creative team as your most important audience. Booking Deadline 23rd September. Price £392.
