Invention Ireland is excited to launch its latest campaign for Lucozade Ireland, a vibrant suite of videos designed to celebrate the brand’s refreshing taste, energizing benefits, and range of subbrands. Created to complement the UK Masterbrand campaign, these bespoke assets are tailored specifically for the Irish market, showcasing key "reasons to buy" while maintaining synergy with the overarching brand message.
To bring this vision to life, Invention partnered with production experts Nomos, renowned for their stunning work in the drinks and liquid space. Together, they crafted visually striking ads that capture the essence of Lucozade’s products—delivering energy, flavour, and refreshment through every frame.
“Our goal was to amplify the taste and refreshment cues that make Lucozade so iconic while continuing the narrative from the master campaign,” said Amar Jacob, Social & Content Development Director at Invention Ireland. “Collaborating with Nomos allowed us to push creative boundaries and deliver high-quality visuals that truly resonate with our audience.”
The campaign features a series of captivating videos showcasing Lucozade products in vibrant, energetic settings, bringing their refreshing flavours and energizing qualities to life across digital platforms.
Philip Keenan, Marketing Manager at Lucozade (Suntory Beverage & Food Great Britain and Ireland), praised the collaboration: “Invention brought fresh thinking to the table, creating product-focused content that feels authentic and exciting. Their ability to balance creativity with strategic thinking has resulted in a suite of assets that truly stand out in the market.”
This project reinforces Invention Ireland’s reputation for producing world-class creative work that delivers impact. With a focus on innovation and storytelling, the agency continues to set the standard for campaigns that captivate audiences and drive brand success.
