The largest and most successful communications group in Ireland, DDFH&B and IAPI have launched a new Heads Up series to get views from some of the most radical thinkers in the world of advertising.

As part of the joint initiative, Heads Up will speak to some of the most innovative and creative overseas thinkers in the industry. The monthly online series will feature insights and expertise from leaders across various disciplines. The creative brains will be quizzed through a series of one-to-one interviews by DDFH&B ‎Strategic Planner and 2013 IAPI One to Watch, Jess Majekodunmi.

The launch of the series follows a pilot interview with advertising maven and fromer chairwoman of US advertising agency Bartle Bogle Hegarty, Cindy Gallop late last year. The interview proved a cult classic and showed an appetite for international expertise amongst those working in the Irish advertising industry. The joint initiative by DDFH&B and IAPI will capitalise on the access both bodies have to some of the greatest minds in advertising and to impart their knowledge in an accessible way.

The series, which is now underway, also features a short but insightful interview with Leila Travis, Head of Planning for Thinkbox, the marketing body for commercial TV in the UK. Next month the UK’s most respected and acclaimed art directors, Alexandra Taylor will be put under the scope. All interviews can be viewed on; www.ddfhb.ie/headsup

Advertising heads are invited to submit their questions on @ddfhb ahead of each interview. Heads Up will cover popular topics appealing to all stages, levels and disciplines in advertising.

Heads Up is part of IAPI’s strategy to provide opportunities for members to hear new voices and challenging ideas…

According to Miram Hughes, DDFH&B Group CEO, “We are really delighted to be teaming up with IAPI to host the Heads Up series.  We will be using our combined resources and international contacts to secure the best in the business. We are part of a global industry and so it’s important that those in Irish advertising have exposure to international leaders. We strive to constantly think ahead and the international stage is often a great source of inspiration to do just that.”

Tania Banotti CEO IAPI said; “We’re really looking forward to the Heads Up series. Advertising is an evolving industry, it’s important that we continually listen to its leaders both here and abroad.”

For more information log on to www.ddfhb.ie or www.iapi.ie

#HeadsUp

@ddfhb/ @IAPI_Updates