Initiative Ireland, part of IPG Mediabrands and one of this country’s leading creative media agencies, has announced the promotion of Niall McGee to the key position of Account Director.

With more than five years in the industry, he will bring his experience in digital, strategy, planning and creative to the new role, providing a lead for client business within Initiative and for the team of executives he will manage.

He will be supported by recently promoted Eimear Langan who takes on the role of Digital Account Manager. As an experienced digital professional with a successful track record in the media and advertising industry. Eimear is skilled in Media Connections planning, buying, and optimization across all media.

Niall has a broad knowledge and experience of various digital platforms including Social Media, Display, Mobile and Search. His deep understanding of how the media market is evolving and its commercial potential for his portfolio of clients will be invaluable, particularly regarding digital planning.

His remit also includes developing annual and campaign-based planning strategies for existing clients and working with the agency on new business development.

Niall will report to Sylvia Cawley, Managing Director, Initiative Ireland. She said: “We’re delighted to recognise Niall’s skills and talents with this promotion to Account Director. As a business, we offer agile working solutions and we have a dynamic, empowered and entrepreneurial spirit – Niall is a perfect fit for us.”