As the representative body for the Irish Advertising & Creative Commercial Communications sector, IAPI are acutely aware of the disruption Covid-19 has caused to 3rd level students over the last 3 months.
Our own talent attraction programme has been severely curtailed this year and we are very conscious of the generation of college leavers now entering an uncertain jobs market.
It is to that end that we are ran a nation-wide Webinar on Wednesday the 3rd of June. We provided some context and support for students, making the sector understandable and accessible for new entrants.
We gathered an industry panel that represented of 4 key areas within the industry:
- Media Buyers
- Creatives
- Client Services
- Strategic Planners
We encouraged all students with even a passing interest in the creative commercial communications field to attend this webinar. We as an industry value talent, individuality and creativity more than most and we are eager that an entire generation are not left wondering what's next or how best to apply their qualification to a real world marketplace.
Aine O Boyle from Havas is a creative strategist working at Havas Dublin. With a B.A in Commerce and Master’s in Advertising; she wavers between consumer psychology and creative thinking and believes that "No problem is unsolvable."
Ryan Reid from Carat is a graduate of Maynooth University (BA Arts) and University College Dublin (MSc Marketing). Currently an Account Manager at Carat Ireland, part of the global Dentsu Aegis Network, where he has worked for the last 3 years on accounts including Cadbury, Stena Line and Brown Thomas.
Andy Williams, a Senior Account Manager has been working in Rothco for over 4 years. He has worked across a number of BTL & ATL clients including Samsung, Free Now & Heineken Ireland. Andy now works across AIB's GAA and Music Sponsorships as well IRFU, Denny & Life Scientific.
Laura Rice from In the Company of Huskies is an Art Director. She has 6 year’s experience in advertising and a portfolio of work across domestic and global brands including Ryanair, Slane Irish Whiskey, Jameson, Nissan Ireland and Smurfit Kappa.
The session proved to be very popular with over 170 students registering from a truly broad section of 3rd level colleges from all around the country.
We would like to thank our panel for providing such an informative and insightful session. You can access the recording of the webinar in the link above.
