IAPI have released their 2024 Annual Review, a comprehensive reflection on a year marked by significant achievements and progress across the Irish advertising and commercial creativity industry. The review encapsulates the many initiatives, events, and strategic developments that took place throughout the year, reinforcing IAPI’s commitment to People, Performance, and Reputation. From groundbreaking diversity programs to international collaborations, IAPI has once again positioned itself as a driving force for industry excellence and innovation.

A key highlight of 2024 was IAPI’s enhanced global presence, with Ireland's creative talent showcased at major international events, including the Cannes Lions International Festival of Creativity. The year also saw the successful launch of Enterprise Ireland's first trade mission, solidifying Ireland’s status as a global creative powerhouse. The Effie Awards Ireland continued to recognize outstanding marketing effectiveness, while initiatives such as Ad Net Zero Ireland reinforced IAPI's dedication to sustainability within the industry.

IAPI remained steadfast in its commitment to nurturing talent and fostering inclusivity, with a series of impactful programs such as the Female Futures Fund, which celebrated its fifth anniversary with the launch of an alumni network. Other initiatives, such as the STEPS mentorship program and industry apprenticeships, further demonstrated IAPI’s dedication to empowering the next generation of creative professionals and ensuring a diverse and inclusive workforce.

In terms of industry advocacy and reputation, IAPI took bold steps in 2024 to strengthen its influence with policymakers, media, and the business community. The appointment of IAPI’s first corporate PR advisor was a significant move towards amplifying the industry's voice and advocating for its critical role in driving economic growth. Additionally, research efforts, including the CMO-CFO study, provided valuable insights into industry trends and opportunities for collaboration.

As IAPI looks forward to 2025 and beyond, the organisation remains committed to its strategic pillars of People, Performance, and Reputation. With a renewed sense of ambition, IAPI aims to build on the successes of 2024, championing creativity, driving sustainable business practices, and advocating for the continued growth and recognition of Ireland’s creative sector.