For the second year running IAPI have teamed up with Business in The Community to encourage students to consider our industry as a viable career option. This year we are working with second year students from a DEIS school in Sallynoggin through the BiTC “World of Work” program which is an early intervention initiative specifically developed for this age group.

The program comprises of six separate school engagements themed around creativity, sustainability, career paths, site visits and soft skills that need to be developed at this early stage for a successful career path.

We held the career path day in early December and were delighted to welcome IAPI member agency volunteers for the workshop. They spent an hour chatting with the students about their individual career paths – Our thanks to Ian Chiam (Dentsu), Maria O'Hanrahan(Javelin), Robert Doyle (Javelin), Siddharth Aghi (The Public House), Kate Stafford (Mindshare), Rachel Costello (Mediacom) for giving of their time and expertise to take part.

Holy Child Community School has worked in collaboration with IAPI/BITC over the last two years through the Mentoring and the World of Work programmes. Students have already chosen to study third level courses and further ed courses around advertising, media studies, illustration, and animation inspired by the mentoring programme.

These 2nd year students are currently on the World of Work programme and have already worked with experts within industry which will assist students in establishing targets and goals to work towards.” Owen McGowan, Guidance Counsellor, Holy Child Community School.

We will be looking for IAPI member agencies to host these students for site visits in 2023. These are scheduled to take place from the 2nd of February, and Keith will be in touch in the New Year looking for interested agencies to assist in setting these up.

The World of Work programme is just one of several initiatives we will be engaging with in the New Year to bring further awareness of the Creative Commercial Communications sector to students who may not be aware of the opportunities provided by our sector.

For any further information on this or any other initiatives we are planning, please don’t hesitate to reach out to for further information.