The winners of the 2025 Effie Awards Europe were announced at Art & History Museum in Brussels on Wednesday night. Three Iapi member agencies, Droga5 Dublin, Boys+Girls, Core and their clients scooped one Gold and one Bronze award in different categories on the night.
In total, the jury of almost 250 agency and client leaders from 25 European countries awarded 63 trophies (including 13 Golds, 17 Silvers and 33 Bronzes) to 45 agencies from 21 countries, recognising the most effective work of the year. The UK was the most successful country with nine wins in total, with Romania on eight and Denmark on seven.
Droga5 Dublin were awarded Gold in Best of Europe: Media Strategy & Idea for their standout work for Dublin Samaritans - an Irish Effie Gold winner that demonstrated how innovative media thinking, with podcast-led recruitment, can deliver real impact for a vital charity.
Boys + Girls and Core received Bronze in Positive Change: Environmental – Brands for An Post‘s “Sell it, Send it, Cash it In” - a campaign that showed how strategic creativity can position brands as practical enablers of the circular economy, delivering purpose with proven effectiveness.
McCann and BetterSvit took the top prizes as analysis of the winning entries revealed that 50% of entries have worked with brand partners for five or more years and were more than twice as likely to produce winning work as those who had worked together for less than a year. Seventy-five percent of these entries were selected as Finalists, with 50% going on to win. By contrast 54% of entries from partners who had worked together for less than a year were not shortlisted and just 23% of these entries went on to win an award.
Overall, there were 13 Gold Effies, the ultimate recognition of campaign effectiveness, with McCann named Europe’s Most Effective Agency Network thanks to one Gold, three Silvers, eight Bronze awards as well as six finalists, while BetterSvit was named Independent Agency of the Year thanks to its success with two Golds and a finalist.
See the full list of winners here.
