The winners of the 2024 Effie Awards Europe were announced at Concert Noble in Brussels on Wednesday night. Three IAPI member agencies, Core, Forsman & Bodenfors Dublin, EssenceMediacom and their clients scooped three Bronze awards in different categories on the night.
Over 160 industry professionals from more than 20 European countries contributed their time and insight to identify the most effective work of the year. The jury, co-chaired by co-chaired by Harrison Steinhart, Global Strategy Director at DDB Paris and Iva Bennefeld-Stepanic, Vice President Marketing and Brand Excellence Europe | International at Mondelez, awarded 55 trophies to almost 40 agencies from 19 countries across Europe.
Core took the Bronze award in the Best of Europe: Positive Change – Non-Profit category for their Breast Cancer Ireland campaign “Making a Big Difference With a Little Budget”.
Core also won Bronze in the Best of Europe: Sustained Success category for their Credit Union campaign “From Members to Monsters”.
Forsman & Bodenfors Dublin teamed up with EssenceMediacom to win Bronze in the Best of Europe: Corporate Reputation category for their Protecting homes and the women inside them: How Allianz Ireland used an unexpected charity partner to transform their corporate reputation”.
Several outstanding entries were awarded the Gold Effie with Dentsu Creative Amsterdam scooping the Grand Effie.
The prestigious Grand Effie Jury, moderated by Achim Rietze, Creative Strategy Lead, Google, decided that Dentsu's campaign "A piece of me" for KPN was the single best case submitted this year. They wanted to transform attitudes to online shaming. Together with the Dutch musician MEAU, they co-created a song and a music video showing the devastating impact of online shaming based on victims’ true stories. As a result, they made a gold record, online shaming a crime, and made KPN the most valuable brand in the Netherlands.
See the full list of winners here.
McCann Worldgroup was awarded the Agency Network of the Year title, winning 2 Golds, 3 Silvers, and 2 Bronzes for their outstanding work for Aldi, Mastercard, UNICEF, Getlini EKO, Czech Insurance Association and Majorica.
Darren Hawkins, Head of Effectiveness, Europe & UK at McCann Manchester, added: “Effie Europe is the region’s premier celebration of effectiveness, showcasing the power of advertising to touch people’s hearts and move minds to create tangible business results. Winning Agency network of the Year is a testimony to McCann’s commitment to embed effectiveness principles in every office and client; be they global brands like Mastercard, Aldi and Unicef or strong local brands like Majorca, Getlini and CAP, achieving outstanding results is what matters most to McCann.”
