This week IAPI began the countdown to Effie Awards Ireland 2023; after a one-year hiatus. The in-person event held at the Light House Cinema was attended by over 150 industry leaders from agency and client side.

The speakers included, Damian Devaney, Principal & Snr Partner, Dsquared & TBV Global, Niall Reynolds, Advertising & Marketing Manager, Vodafone Ireland, Eimear Fitzmaurice, Head of Planning, Folk Wunderman Thompson; Brian Swords, Global Client Leader, TBWA/Worldwide; Erwin Dito, VP Global Brand Leadership bij McDonald’s; Margaret Gilsenan, Chief Strategy Officer & Co-Founder, Boys+Girls The event was moderated by Charley Stoney, CEO, IAPI

The event featured the story of the award-winning Vodafone ‘Come Together’ campaign that was launched in 2020. In a time when the entire country was coming to a halt due to covid, they emphasized their status as Ireland’s best network for the fifth year in a row and its pivotal role in bringing people together during that crucial time. This had a major effect on their business results.

Attendees also heard from Global Effie winners McDonalds and their agency partners TBWA\Worldwide. Brian Swords showcased McDonald’s Creative Efffectiveness journey and especially the recent winning campaign by McDonalds France. He then presented a Q&A with Erwin Dito joining the audience virtually from Germany. Everybody had the opportunity to hear firsthand from Erwin on what contributes to McDonalds ranking as the most effective brand in the world. When asked about pursuing an unconventional creative approach Erwin said that if a campaign does not keep you up at night before its launch and make you nervous, then it’s probably not good enough!

The event was concluded by Margaret Gilsenan of Boys+ Girlsexplaining the practicalities of entering the Effies, eligibility criteria and the deadlines as well as sharing her extensive experience as a judge in the form of some invaluable tips. Her advice can be found on

“It was wonderful to see so many industry folk attend the Effie Awards Ireland 2023 kick-off event on Wednesday. And I picked up a new word that I’m hoping will slip into regular conversation between marketers and their agencies. Wouldn’t it be great if everyone asked; “Is this work going to be Effiable” at every meeting?”, said Charley Stoney, CEO, IAPI

Entries for 2023 open from 1 March 2023 with a variety of deadlines and fees applicable. The final deadline to send in entries is 2 June 2023. All the information required including the 2023 Effie Awards Ireland Entry Kit is now available here.

As part of Wednesday’s kick-off event, IAPI also released the public information that the 2021 Effie Awards Ireland winners put together for their case entries. IAPI would like to thank all the entrants for their participation, and for allowing IAPI to publish this comprehensive body of work, demonstrating the very best of creative effectiveness within the Irish market. You can access it here>>

Effie Awards Ireland 2023 is proudly supported by An Post Commerce and RTÉ Media Sales.