IAPI, together with our sponsors, An Post, RTÉ, Diageo Ireland and Allianz are delighted to announce the excellent line up of jurors for the Effie Awards Ireland Round One judging panel.
Effie Awards Ireland is part of the prestigious global Effie network, which has been championing marketing effectiveness for over 50 years in over 125 countries. The awards demonstrate the winners ability to leverage creativity and strategic thinking to achieve impactful results for their clients.
Across two rounds of judging, all Effie Awards Ireland entrants are judged against 4 key sections:
- Challenge, Context & Objectives
- Insights & Strategy
- Bringing the Idea and Strategy to Life
- Results
The overall Jury Chair for Effie Awards Ireland overseeing the integrity of the judging process is Tom Kinsella, Managing Director, Homes at AIB Group. Tom brings a wealth of experience to this role having been Jury Chair previously and an experienced Effie judge.
Tom Kinsella will be joined in round one by Jury Room Chairs who are appointed to moderate the discussions of their assigned cases. The jury room chairs for Round One 2025 are made up of members of the Effie Steering Group:
- David Cullen, Founder, Opinions Research
- Nichola Mullen, Fundraising & Marketing Director, Pieta House
- Neal Davies, Chairman, TBWA Ireland
- Eimear Fitzmaurice, Head of Planning, Folk VML
- Roisin Field, Head of Luxury Spirits, Diageo Ireland
They all bring with them a wealth of experience and insight to advise this year’s jury.
Siobhán Masterson, CEO Iapi commented, “The Effie Awards Ireland are crucial in demonstrating the value creation of advertising and how winning work delivers exponential growth for business and positive behaviour change for society. The Effie Awards Ireland create the platform for our industry and Irish business to reinforce the significance of effective advertising in all circumstances including the context of global uncertainty. The calibre of our jury is reflective of the significance of these awards and the impactful work which we will assess.”
Round 1 Jury:
- Aisling O'Sullivan, Deputy Managing Director, Starcom
- Andy Crawford, Managing Partner, Hellfire Brand Club
- Ashley Moran, Marketing and Category Director IOI, Pilgrim's Europe, Ireland
- Catriona Browne, Consumer Research, Allianz
- Ciara Reilly, Managing Director, REDC Research
- Claire Corbett, Co-Founder, All Kinds of Magic
- Dave Byrne, Head of Creative, Thinkhouse
- Ivan Hammond, Head of Marketing, Brennans Bread
- Jack Gilligan, Managing Partner, Wavemaker
- Joe Dobbin, Managing Director, Javelin
- John Mathews, CFO, Forsman & Bodenfors Europe
- Julie Gill, Marketing Director, An Post
- Julie Murray, Founder, Tonlegee Consultancy
- Karen Austin, Head of Operations, TBWA Ireland
- Liz Rowen, Customer & Marketing Director, Irish Life Health
- Lynda Cody, Head of Experiences, Partnerships & Advocacy, Irish Distillers
- Michelle Davis, Managing Partner, WPP Media EssenceMediacom
- Miriam Hendrick, Managing Director, Ringers
- Nicola Ging, Senior Marketing Manager, FBD Insurance
- Paul O'Leary, Creative Director, Sweartaker
- Rachel Ray, Group Strategy Director, Dentsu
- Richie Taaffe, Co-founder & CEO, Deece
- Sarah Blake, Global Brand Director, Liqueurs (Baileys), Diageo Global
- Sarah Love, Managing Director, Goosebump
- Sarah Pinto, Marketing Lead, Ireland, Cadbury Ireland (Ireland)
- Sarah Sharkey, Head of Marketing, ESB
- Sorcha Ní Chléirigh, Head of Marketing, Spirits, Diageo Ireland
- Tara Finnegan, Strategy Director, Boys+Girls
- Thomas Heeney, Agency Account Manager, Commercial Team, RTÉ
Effie Awards Ireland are proudly supported by An Post, RTÉ, Diageo Ireland and Allianz.
Iapi and their sponsors An Post Commerce, RTÉ , Diageo Ireland and Allianz want to remind you of the Call for Entries for Effie Awards Ireland 2025. Submit your entry before the Final Entry Deadline of 24th June 2025.
Review the 2025 Effie Awards Ireland Entry Kit to understand entry requirements, rules and important tips on crafting an effective entry. There are a variety of deadlines and fees available, with the final deadline on 24th June 2025. Everything you need to assist you with your entry can be found on effie.org/Ireland>>
When you are ready to begin your entries, please visit the Effie Awards Ireland Entry Portal. If you need any further assistance or have queries on the Effie entry process, please email kate@iapi.com
