The Effie Awards Ireland 2025, hosted today by Iapi at the Dublin Royal Convention Centre, brought together over 300 senior marketers, brand leaders, and agency professionals for a sold-out celebration of marketing effectiveness and creativity that delivers business results. Hosted by RTÉ broadcaster Oliver Callan, the event awarded 8 Bronze winners, 5 Silver winners and 4 Gold winners across the many impressive Finalists.
Now in its fourth year, the Effies have become one of the most respected and anticipated events in Ireland’s marketing calendar. This year’s entries demonstrated the extraordinary power of strategic thinking and creativity in driving business growth. Campaigns that made it to the Finalist stage showcased excellence in insight, strategy, and execution, while those taking home Bronze, Silver, and Gold awards stood out for their measurable and undeniable impact on business growth and behaviour change.
-- GOLD --
IT, Telecoms & Utilities
Core with National Broadband Ireland, “The Fibre Forecast”
Leisure
Boys+Girls with NOW, “NOW You Know How Owl & Fox Delivered Growth”
Core and Mindshare, a WPP Media brand with Fáilte Ireland, “How Rebranding Daytrips as Daycations Safeguarded a Disrupted Sector”
Media Idea or Innovation
Core with National Broadband Ireland, “The Fibre Forecast”
-- SILVER --
Finance & Insurance Services
Core with Irish League of Credit Unions, “For Effectiveness. Not Profit.”
New Product or Service / Renaissance
Core with Sky Ireland, “Effectiveness? That's their job”
Non-Profits
Publicis Dublin and Media 365 with Dublin Rape Crisis Centre, “Signs of Hope: From Reporting to Healing. How Dublin Rape Crisis Centre asserted its healing mission and encouraged survivors to reach out.”
Positive Change – LIMITED to For Profit Brands
Folk VML and EssenceMediacom, a WPP Media brand with Lidl Ireland, “Turning belief into action for Women’s Gaelic Football”
Public Service & Government
Boys+Girls and Core with An Post, “Sell it, Send it, Cash it in.”
-- BRONZE --
Domestic Brands (Irish based goods or services)
Core with Irish League of Credit Unions, “For Effectiveness. Not Profit.”
IT, Telecoms & Utilities
Publicis Dublin and Core with Flogas, “Beyond gas: how Flogas won over in dual-fuel customers”
Media Content & Partnership
Core and Forsman & Bodenfors Dublin with Allianz Ireland, “Inner Drive, Outer impact”
Mindshare, a WPP Media brand and Core with Fáilte Ireland, “Locals Know Best - How A National Approach To Local Media Helped Support a Disrupted Sector”
Public Service & Government
Ringers Creative with Sport Ireland, “Her Moves, It's Complicated”
Small Budget – less than €50k
TBWA Ireland with National Museum of Ireland, “From Classroom to Cabinet Overnight: The Mincéirí Archives”
Sustained Effectiveness
Core with Sky Ireland, “Outbelieve to outperform”
The Tenth Man and PHD Media Ireland with Guinness, “From Legacy to Relevancy: How Guinness Broke Rules to Win Over a New Generation”
Siobhán Masterson, CEO, Iapi said: "The Effies remain central to Iapi’s mission of promoting the value of our industry in growing Irish businesses and contributing to the economic development of our country. To be a Finalist or to win an Effie is testament to the transformative impact that effective marketing has on businesses, further strengthening the reputation of commercial creativity".
Each of the Finalists and winners have been awarded Effie Index points, contributing to Ireland’s position in the Global Effie Index, which ranks the world’s most effective marketers, brands, and agencies.
Thank you to our sponsors – RTÉ, An Post Commerce, Diageo and Allianz for their generous support this year. Thank you to our esteemed Effie juries, chaired by Tom Kinsella, for their expertise and dedication across two rigorous rounds of judging. And thank you to all entrants into the 2025 programme – we value the time and energy that each submission takes and wish to thank all involved.
