Iapi are delighted to announce the Finalists for the 2025 Effie Awards Ireland, the globally recognised awards programme that honours the most effective marketing campaigns in the country.

This year’s competition once again attracted a diverse and highly competitive range of submissions, each demonstrating the very best in creativity, strategy, and measurable effectiveness. The campaigns recognised as Finalists showcase the power of marketing and advertising to deliver business impact and highlight the industry’s ability to combine insight, innovation and execution to drive results.

Across two separate judging rounds held in July & September, all Finalist entries were rigorously assessed by the Effie Jury, made up of senior leaders from across the marketing, media, research, and brand communities, including local and international Effie jurors.

Tom Kinsella Jury Chair for the 2025 Effie Awards Ireland, commented:

“Effie is the global standard for marketing effectiveness, recognising ideas that truly work. This year’s finalists represent the very best of our industry, with campaigns that deliver outstanding results. The judging panel had robust debates across both rounds of judging, which speaks to the depth and quality of the entries. I extend my congratulations to all of this year’s finalists on an exceptional achievement.”

Alcoholic Beverages & Non-Alcoholic Product Variants

· Brand: Heineken Ireland

Agency / Agencies: Publicis Dublin and dentsu Ireland

Entry Title: Re-igniting the Magic of Heineken

Direct to Consumer Services

· Brand: Just Eat

Agency / Agencies: Core

Entry Title: Winning by doing the right thing

Domestic Brands (Irish based goods or services)

· Brand: Irish League of Credit Unions

Agency / Agencies: Core

Entry Title: For Effectiveness. Not Profit.

Finance & Insurance Services

· Brand: Irish League of Credit Unions

Agency / Agencies: Core

Entry Title: For Effectiveness. Not Profit.

· Brand: Allianz Ireland

Agency / Agencies: Forsman & Bodenfors Dublin and Core

Entry Title: Stop the Drop: How Allianz turned Sponsorship into a Platform for Protection

· Brand: Chill Insurance

Agency / Agencies: Ringers Creative and OMD

Entry Title: It's insurance, and it's Chill.

FMCG, Petcare, Homeware, Household & Consumer Electronics

· Brand: John West

Agency / Agencies: Boys + Girls and Ad Vantage Media

Entry Title: If the question is lunch, the answer is John West

· Brand: Lynx

Agency / Agencies: Mindshare, a WPP Media brand

Entry Title: Lynx Fine Fragrance, Fine Results: The story of a successful launch

IT, Telecoms & Utilities

· Brand: National Broadband Ireland

Agency / Agencies: Core

Entry Title: The Fibre Forecast

· Brand: Vodafone Ireland

Agency / Agencies: Folk VML and dentsu Ireland

Entry Title: County by County: How marketing fundamentals reclaimed broadband growth

· Brand: Flogas

Agency / Agencies: Publicis Dublin and Core

Entry Title: Beyond gas: how Flogas won over in dual-fuel customers

Leisure

· Brand: NOW

Agency / Agencies: Boys + Girls

Entry Title: NOW You Know How Owl & Fox Delivered Growth

· Brand: Fáilte Ireland

Agency / Agencies: Core and Mindshare, a WPP Media brand

Entry Title: How Rebranding Daytrips as Daycations Safeguarded a Disrupted Sector

Media Content & Partnership

· Brand: Allianz Ireland

Agency / Agencies: Core and Forsman & Bodenfors Dublin

Entry Title: Inner Drive, Outer impact

· Brand: Fáilte Ireland

Agency / Agencies: Mindshare, a WPP Media brand and Core

Entry Title: Locals Know Best - How A National Approach To Local Media Helped Support a Disrupted Sector

Media Idea or Innovation

· Brand: National Broadband Ireland

Agency / Agencies: Core

Entry Title: The Fibre Forecast