IAPI / TU Dublin 2022 Post Graduate Certs, Diploma & M.Sc. in Commercial Creative Communications
IAPI / TU Dublin 2022 Post Graduate Certs, Diploma & M.Sc. in Commercial Creative Communications

We have witnessed the need for accredited education and qualifications across the Creative Commercial Communications industry and now we are delighted to offer this tailored educational opportunity for the second year in a row for our sector.

We know that our members are eager learners and after witnessing the positive feedback from last years programme we want to support all who are ready to take up this challenge. For this reason, IAPI is heavily subsidising this programme, saving our members thousands of euros against the standard academic fees.

This programme is the result of a unique partnership between TU Dublin and IAPI and has been developed with extensive contributions from both industry and academia.

It is entirely modular which means that you can simply take one or more Modules, or, you can take the full suite to gain a Postgraduate Diploma in Commercial Creative Communications with the classification of Distinction, Merit Grade 1, Merit Grade 2 and Pass.

We had a great briefing day for the 2022 programme late last year on the 16th of December. Our thanks to Geraldine Jones (MD, Publicis Dublin & IAPI Board Member) & Dr. Rosie Hand (TU Programme Director) for delivering an excellent programme briefing on the IAPI / TU Dublin 2022 courses that will be available.

If you missed the briefing session please click on the screen below to view the 30-minute briefing recording.

So what's new in the 2022 Programme?
So what's new in the 2022 Programme?
  • Extension of course duration to exclude Quarter 4
  • The Post Grad programme will be split into two Post Graduate Certificates
  • All modules will now be delivered over an 18 month period
  • IAPI will extend financial support to members through members’ rates.

Download a copy of the pdf presentation for circulation amongst your staff - available below.

1st Post Graduate Certificate in .....
1st Post Graduate Certificate in .....

MODULE 1 Contemporary Marketing & Communications

MODULE 2 Digital Platforms & Communications Bootcamp

MODULE 3 Creative Thinking Bootcamp

  • 30 ECTS Credits
  • 30 ECTS Credits
  • 3 Module Programme


Module 1 - Contemporary Marketing and Communications
Module 1 - Contemporary Marketing and Communications

This advanced module provides the learner with an opportunity to develop a critical understanding of the conceptual and practical elements which underpin the field of marketing and communications. With this understanding of contemporary marketing, the agency sector is much better placed to provide meaningful and relevant media and communication solutions for brand owners.

Marketers need to develop clearly positioned brands that will deliver customer engagement and demonstrate the financial value that marketing can add to an organisation. This advanced module provides the learner with an opportunity to develop a critical understanding of the conceptual and practical elements which underpin the field of marketing and communications, in both profit and non-profit contexts.

The Academic lead for this module is, Dr. Margaret- Anne Lawlor

Module 2 - Digital Platform and Communications
Module 2 - Digital Platform and Communications

This module is focused on furthering your education and understanding of the strategic planning process including analysing the client brief; understanding the consumer mindset and the marketing context; research and analysis; expressing insights and propositions; exploring creative strategies; measurement and effectiveness and the future of communications planning.

This is a must for anyone in the industry who wishes to increase their value to their agency, their team and their clients’ business.

Irish Creative Communications industry already has a good reputation for strategic thinking and consumer understanding and by providing this module to more people across the industry, we have the opportunity to become world-class in this area.

Dr. Tara Rooney is the lead academic for this module.

This is a transformational period in the short history of the creative commercial communication industry. Whilst many communication principles remain the same, technology and platforms are changing the way we communicate with people. Two-way conversations, precision targeting and fresh technologies are allowing for deeper and richer storytelling.

This module aims to equip students with the knowledge, skills and commercial mindset to fully understand and critically evaluate the relationship:

  • Between marketing strategy and technological possibility
  • Between an innovative idea and an enabling solution/platform
  • Between effectiveness and economic value.
Module 3 - Creative Thinking Bootcamp
Module 3 - Creative Thinking Bootcamp

This Creative Bootcamp will take place over the 9th, 10th and 11th of September in TU Dublin (restrictions permitting). It is designed to explore the diverse facets of creativity and creative work. Drawing on the psychological theories of creativity and interdisciplinary collaboration, this module explores the characteristics, traits, skills and competencies associated with creativity.

It looks at the principles and practices of creative collaboration, including the tools, methods and processes employed in creative communities of practice.

This module is designed to:

  • Explore the diverse facets of creativity and creative work.
  • Drawing on the psychological theories of creativity and interdisciplinary collaboration.
  • Explores the characteristics, traits, skills and competencies associated with creativity.
  • It looks at the principles and practices of creative collaboration, including the tools, methods and processes employed in creative communities of practice.

The Academic lead for this module is Shane Holohan

2nd Post Graduate Certificate in...
2nd Post Graduate Certificate in...

Module 4 Communications Planning & Effectiveness

Module 5 Insights & Analytics

Module 6 Leadership in Creative Commercial Communications

  • 30 ECTS Credits
  • 30 ECTS Credits
  • 3 Module Programme


Module 4 - Communications Planning and Effectiveness
Module 4 - Communications Planning and Effectiveness

This module provides learners with the context, strategic thinking and creative processes involved in developing an effective brand communications strategy.

Understanding the client’s business and developing clear marketing and business objectives is emphasised and the convergence between media planning and account planning is acknowledged and explored.


The learner is also encouraged to appraise the critical role of creative communications effectiveness and benchmark it internationally.


Dr Rosie Hand is the lead academic for this module.

Module 5 - Insights and Analytics
Module 5 - Insights and Analytics

This module has been designed for everyone working in the commercial creativity sector, whether they are in client services, consumer insights, media buying, strategic planning, creative departments or already in data analytics. Everyone needs to understand how they can apply insights and analytics to their work and businesses.

Commercial Creative Communications is a data-rich environment and deploying effective and sophisticated analysis tools are part of the remit of the modern communications, media and agency businesses.

Martin Graham is the lead academic for this module.

Module 6 - Leadership in Commercial Creativity
Module 6 - Leadership in Commercial Creativity

Be The Industry's Next Great Leader

The final CPD in the IAPI / TU Dublin Modular Education Programme is focused on honing your abilities and understanding of the skillsets required for Leadership in Commercial Creative Communications. This course is concerned with facilitating an understanding of, and an ability to apply leadership theory and best practices in work roles. The module will deal with Leadership Theories with particular focus on challenges faced by, and expectations on, leaders in a contemporary context.

Good leadership makes a difference to organisations of all shapes and sizes. This transformative programme is for professionals looking to advance their leadership careers in the increasingly interconnected, rapidly changing, global business ecosystem.

Participants build skills and awareness as they realise their potential for assuming leadership roles through compelling and interactive sessions with recognised industry leaders as well as key academics.


Good leadership makes a difference to organisations of all shapes and sizes. This transformative programme is for professionals looking to advance their leadership careers in the increasingly interconnected, rapidly changing, global business ecosystem.

Participants build skills and awareness as they realise their potential for assuming leadership roles through compelling and interactive sessions with recognised industry leaders as well as key academics.

Dr. Serge Basini, Senior Lecturer in Behavioural Science in the College of Business, TU Dublin, is the lead academic for this module.

You can register for this CPD now via this link or for more information, please email keith@iapi.com