IAPI are thrilled to announce the launch of the second year of the STEPS Mentorship programme, a collaborative mentoring initiative with IAPI and the Marketing Society Future Council, designed to empower the next generation of Marketing and Advertising leaders.
STEPS stands for Share, Teach, Elevate, Progress, and Support — core values that guide our mission to foster a culture of continuous growth and mutual development in our industry.
We recognise the responsibility for senior managers to share hard-earned wisdom and essential skills with young professionals within the industry. This programme not only supports their growth but also provides mentors with valuable training and coaching, enhancing their leadership abilities and keeping our industry dynamic and innovative.
This collaborative effort between IAPI and the Marketing Society Future Council aims to strengthen our entire industry. By participating in STEPS, we're building a vibrant community where everyone can thrive.
Join us on this journey to elevate, progress, and support the future leaders of Marketing and Advertising!
Applications for the 2025 STEPS Mentorship programme opened on Friday, 9th May and will close on Friday, 13th June.
Jenna Greene, Effectiveness Director, Omnicom Media Group and IAPI Futureheads Chair, said: ‘I am so proud to see the STEPS Mentorship programme continue into its second year, being such a vital initiative for the next generation of marketing and advertising leaders. Sustained professional success is not an accident or a solo endeavour; it takes thought, focus and connection. It has been incredibly rewarding to see the positive impact the programme has had on participants so far and I’m excited to be alongside Máire McCarron in carrying forward the vision of our predecessors, strengthening connections and creating valuable experiences across our entire industry. We cannot wait to welcome our 2025 cohort!’.
Máire McCarron, Senior Research Lead, Bounce Insights and Marketing Society Future Council Chairperson, added: 'This initiative was brilliantly brought to life by Adam and Laura, whose vision laid a strong foundation. Building on their work, we’ve taken on the feedback from last year’s mentors and mentees to make changes that we believe will strengthen the experience for everyone involved. STEPS was created to offer meaningful support and development to both mentees and mentors, recognising that both sides benefit when mentorship is done right. I’m excited to be working with Jenna Greene on this year’s programme, and I look forward to seeing the impact this next phase will have overall!'
Find out all about the application process here.
