The international awards competition recognises campaigns that successfully combine creativity and technology to craft innovative and effective solutions. It is judged by a panel of international marketing journalists from organisations that include LadBible Group, Condé Nast, Google, South China Morning Post and Publicis Media.
In 2020, In the Company of Huskies teamed up with Movember, a leading charity for men’s health. The ‘Conversation Piece’ campaign brought together some of Ireland’s leading artists to share their own experiences of mental health, and to create digital artwork inspired by them. Awarding the campaign for Best Use of Digital OOH, the judges said: “A timely and really important topic, and a campaign that drove great results. Charities were hit particularly hard last year so to have doubled donations is an exceptional achievement.”
Given that there was little to no paid media, the impressive results show the campaign genuinely connected with people. Neil Rooney, Global Innovation Manager, Movember said: “At this critical time, to have 182,000 people engage in a social conversation about mental health and signpost to Mo Conversations, where they can learn to have more effective conversations with people who are suffering, has undoubtedly helped people get through the toughest of times. It is testimony to the deeply significant work of Huskies and their partners.”
In the Company of Huskies is celebrating some incredible wins having just being recognised as one of the top 50 UK client rated digital agencies in The Drum's UK Digital Agency Census 2021.
Commenting on the award Jonathan Forrest, CEO, In the Company of Huskies said: “This was one of those gentle acts we did to help us get through the challenges of lockdown and, in doing so, helped others get through it too. We would especially like to thank all the participating Artists, CT Ireland, Tiny Ark, Sonder Visuals, WHPR and Ground Control for their selfless generosity and commitment to deliver its success.”
Click here for the winning campaigns at The Drum Awards for Digital Advertising 2021
