Winter is coming, and while COVID-19 continues to dominate headlines nationwide it’s easy to forget about a perennial concern – the flu.
As children carry the flu virus in their system longer than adults, and are at risk of serious illness if they get the flu, it’s important that as many children as possible are vaccinated to help minimise the spread of the flu this winter.
That’s why, in collaboration with the team at TBWA\Dublin, the HSE has just launched its latest campaign to encourage greater uptake of the vaccine for children aged 2 to 12. This is the first time that children in Ireland have been offered the free flu vaccine. It’s administered via a nasal spray and is available from GPs and pharmacists nationwide.
Featuring animation from Digital Beast, the campaign makes use of multiple media formats to broadcast this important message, appearing across TV, radio, digital display, press, and social.
Niamh McDermott, Account Director at TBWA\ Dublin notes that “Working with the HSE, we developed a simple papercut look and feel that was brought to life by the creative team in Digital Beast. We hope that the simple nature of the animation will really resonate with the public and boost uptake of such an important vaccine”.
Darina Carr, Programmes and Campaigns Lead with the HSE said “We are launching a new campaign for a nasal flu vaccine never before offered by the HSE and in a very challenging year. We hope it will decrease the burden of flu on families and our health services. The challenge that we gave TBWA and Digital Beast was not a small one. We wanted something that introduced and explained something complex in a really simple and engaging way and we're thrilled with the results."
Credits:
HSE
A/Head of Programmes and Campaign, Aghna Harte
Programmes & Campaigns Lead, Darina Carr
TBWA\ Dublin
CEO, Deirdre Waldron
Account Director, Niamh McDermott
Account Executive, Alex Lloyd
Head of Art, Niall Staines
Art Director, Kyle Schouw
Copywriter, Niall McDonnell
Finished Artist, Zoltan Kuti
Senior Strategist, Shane Kelly
Producer, Kate McEvoy
Production
Sound, Dean Jones (Raygun)
Animation, Conor McIntyre (Digital Beast)
