Life can be beautiful. Change can be powerful. Be kind to yourself.
Life can be beautiful. Change can be powerful. Be kind to yourself.
Bonfire has launched a new campaign to encourage mindful drinking in Ireland.
The core piece of the campaign is a thought-provoking film featuring the Dublin-based Hip-Hop artist Nealo.
Written by Nealo, the result is an earnest and inspiring call-out to embrace positive change.
“Life can be beautiful. Change can be powerful. Be kind to yourself.”
The beautiful film, directed lovingly by Leo Hynes, is gaining significant traction and discussion on social channels.
Media Strategy for the digital-focused campaign is being handled by Media 365.
The Commercial can be viewed below.
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