Havas Dublin cracks open a fresh summer campaign for Club Orange. Featuring social media star, Garron Noone, the creative brings Club's brand platform to life by offering a new way to express 'Are you for Real?'. Inhabiting a Club Orange gallery space, Garron plays curator by issuing the Club Orange Card to a selection of amusing annoyances, notions and fakery.
Creative team Paul Arthurs and Martin Corcoran say: "Club is such an iconic Irish brand and has always captured an unmistakably Irish sense of humour in their advertising. So we wanted to lean into that Irishness for modern audiences and have fun with all the things that get people asking 'Are you for Real?'. And who better to deliver that than Garron Noone?!!."
Produced by Tiny Ark and directed by Eilís Doherty, the campaign will run on VOD, social, OOH and in-store.
Club Marketing Manager Patriece Dwyer adds: "I'm incredibly proud of our commitment to keeping it real with whole fruit and authentic Irish humour. Teaming up with Garron Noone for this campaign allows us to call out the unreal antics in a way that truly resonates with our audience. Club refreshes with Irish realness and delivers the best-tasting soft drink experience.”
