Sarah Love, Managing Director at Goosebump says, “Can marketing make a difference? Not only can it, it must. A number of months ago we presented the Budweiser team with an idea: Let’s bring 100% renewable energy to 100 pubs across Ireland. Making them beacons of sustainability in our communities. Ambitious? Yes. Crazy? Possibly. But here we are. Thanks to the belief and dedication of a huge team at Goosebump, at AB-InBev led by Jessie Landers and Bulmers Ireland led by Karl Donnelly, we are doing it! Budweiser Renew 100 is really happening. It's great to do great work. It's even better to do great work that will have a real, long lasting positive environmental impact. I think this is the most innovative collaboration between a beer brand and the trade, ever. We are so proud to have created it and huge thanks to all who made it a reality."