GoLoud has gone live with its first major above-the-line campaign, driving brand awareness and amplifying key podcasts within its portfolio.
Created by Dublin agency Dynamo, the campaign encourages audiences to ‘get closer’ to their favourite podcasts, promoting the fact that the platform not only hosts but produces some of Ireland’s most popular shows. The campaign features both a brand and tactical approach, with the brand focusing on key genres from true crime to comedy to lifestyle. According to Art Director Shane O’Hare, “with a mixture of bespoke photography, retouch and animation the creative dramatises the intimacy of listening on GoLoud by anchoring listeners (and their ears!) in their favourite scenes. The brand tagline “Sounds Better With Us” is the consistent theme throughout, fully cementing GoLoud’s proposition”. The podcast-specific element of the campaign takes a bold copy-led approach, hero-ing four of GoLoud’s biggest podcasts – ‘Stall It’, ‘Talking Bollox’, ‘Hold my Drink’ and ‘Mark Mehigan’s Weekly Roast’.
The new campaign launches on Monday, 21st October and will run for 4 weeks across digital formats around the country including DigiScreens in over 80 Tesco stores, DigiPoles in major cities and AdTowers in a host of forecourt retailers nationwide.
Róisín Reilly, Group Marketing Director, says “this campaign perfectly captures the essence of GoLoud’s podcast offering and brings it to a national audience. Dynamo developed a premium brand look and feel and paired it with creative copy that does exactly what it says on the tin! Podcasts, and digital audio in general is an intimate medium, between the listener and the host and we wanted to really highlight that connection. This is just the beginning of GoLoud in the advertising space”.