Following a hugely competitive tender process involving some of Ireland's leading creative agencies, Folk Wunderman Thompson has retained the Horse Racing Ireland advertising account.

Commenting on the win Enda Kelly, Managing Director, Folk Wunderman Thompson, said: 'We couldn't be happier to continue our partnership with the team in Horse Racing Ireland. Since 2019 we have worked together to develop and deliver a strategy that has inspired growth in those interested in and those attending horse racing in Ireland. With the recent Dublin Racing Festival seeing a 40% increase in attendance vs 2022, we are incredibly excited about HRI's ambitious plans to further drive one of Ireland's truly great sports."

Aileen Goatley, Marketing Manager, Horse Racing Ireland, added: 'Over the last four years, Folk has successfully helped us position horse racing as an unmissable day out. Together, we navigated the difficult period for the sport when it went behind closed doors over the Covid 19 pandemic. We are thrilled to continue working with such a passionate and driven team on our next growth stage."

Horse Racing Ireland is part of a diverse client portfolio at Folk Wunderman Thompson, including Vodafone, Lidl, An Post, Bord Gáis Energy, Irish Life, Brennans and the Irish Cancer Society.