This training workshop is for junior to mid client managers within media, creative and communications agencies. It is designed to help you understand the perspective of your two key stakeholders when you’re working up client budgets.
The Client
- The client will always want to push back and question how you have derived the assumptions within your budgets. Allen will help you develop the arguments for protecting your agency’s margin while demonstrating that you’re offering value for money to your client.
The Agency Financial Director
- Allen will talk you through the perspective of the FD to help you understand how to develop budgets that get the client what they’re looking for while contributing to the agency’s revenue.
Allen Kiernan was the Finance Director for BBDO Dublin (previously Irish International) for over 28 years and is the Honorary Treasurer of The Advertising Benevolent Society of Ireland (TABS). Allen is very well versed in the nuances of our business and is a font of knowledge on all financial matters. His advice as a freelance Financial Consultant has been invaluable to IAPI member agencies in the last few months.
Allen is an experienced Financial Director with a demonstrated history of success in a service-led industry. Skilled in Business Planning, Strategic Partnership, Mergers and Acquisition, Change Management and Human Resources.
