IAPI have received nearly 60 applicants as the judging process gets underway.
IAPI have received nearly 60 applicants as the judging process gets underway.

With the generous support of our bursary sponsor Diageo, we are thrilled to announce a terrific number of entries for the 2021 Female Futures Fund initiative. Nearly 60 entries were received by the closing date.

Given the significant changes to our working lives in the last 12 months, IAPI, in collaboration with Diageo, have designed the 2021 programme to broaden its’ reach through comprehensive group leadership coaching.

25 high potential women will be able to avail of the Female Futures Fund. The bursary will fund a group leadership coaching programme that encompasses a kick off meeting, followed by two workshop sessions facilitated by Danica Murphy with support from both IAPI and Diageo female leaders.

The Judging Process
The Judging Process

The judging process will now commence and will happen in two separate rounds. The panel is comprised of members of the IAPI Diversity & Inclusion Council, the IAPI executive and our two representatives from our sponsor Diageo.

Round 1

This review is to determine, out of all the submissions, who should be short-listed to receive the Group Coaching. Each member of the Review panel will be asked to go through a maximum of 22 applications. Each applicant will be reviewed by a panel of 4 judges. The submissions will be allocated so that no reviewer is assessing someone from their own agency or group.

Round 2

The final 25 will be selected by a smaller panel made up of Carol & Sian from Diageo, Charley in IAPI and Stha representing the D&I Council. This round is expected to be completed by the 20th of May and we are planning on announcing the 25 recipients of the Female Futures Fund bursary on Friday May 28th.


The review panel is made up by -

  • Carol Montgomery, Head of Guiness in Society & Brand Experience, Diageo
  • Sian Deegan, Global Content Manager, Diageo
  • Charley Stoney, CEO, IAPI
  • Keith O’Connor, Talent Marketing Manager, IAPI
  • Stha Banks, Head of Content, Core (Chair IAPI D&I Council)
  • Amar Jacob, Account Director, In the Company of Huskies (IAPI D&I Council)
  • Michelle Davis, Managing Partner, Mediacom (IAPI D&I Council)
  • Kevin Carter, Graphic Designer, Oliver Ireland (IAPI D&I Council)
  • Ivona Poljak, Art Director, BBDO (IAPI D&I Council)
  • Lynsey Paisly, Strategy and Planning Director, Thinkhouse (IAPI D&I Council)
The Judges
The Judges
Carol Montgomery
Carol Montgomery
Head of Guiness in Society & Brand Experience, Diageo
Sian Deegan
Sian Deegan
Global Content Manager, Diageo
Stha Banks
Stha Banks
Amar Jacob
Amar Jacob
Account Director, In the Company of Huskies
Lynsey Paisley
Lynsey Paisley
Strategy and Planning Director, THINKHOUSE
Michelle Davis
Michelle Davis
Managing Partner, Mediacom
Kevin Carter
Kevin Carter
Graphic Designer, OLIVER Ireland
Ivona Poljak
Ivona Poljak
Art Director, BBDO Dublin
Charley Stoney
Charley Stoney
CEO, IAPI
Keith O'Connor
Keith O'Connor
Marketing & Talent Attraction Manager