Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing and creative effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.
Tom Kinsella, Managing Director, Homes at AIB Group and Effie Awards Ireland Jury Chair stated, “When it comes to Marketing Effectiveness, you cannot underestimate the power of creativity. When reviewing Effie cases, while results are vital, creativity is given equal scoring to that of insight and objective setting. This recognises that creativity is a vital part of the mix and that is why I believe the Effies programme provides the best global format and benchmark for marketing effectiveness. I look forward to seeing this year’s entries, celebrating them and learning from them.”
Tom serves as the overall Jury Chair for Effie Awards Ireland overseeing the integrity of the judging process. He is joined in this role by several Jury Room Chairs who are appointed to lead the discussion and analysis of their assigned cases. For Round One, the Jury Room Chairs are Gemma Teeling, Managing Director, PHD Media; Margaret Gilsenan, Partner and Head of Strategy, Boys + Girls; David Cullen, CEO, Opinions Market Research; Richard Colwell, CEO, Red C Research; and Shane Lynch, SuperValu Marketing Manager, Musgrave. They all bring with them a wealth of experience and insight to advise this year’s jury.
- Aleesha Tully, Head of Strategy, TBWA\Dublin
- Annija Spēka, Managing Director, PHD Latvia
- Aoife Marie O'Regan, B2B Marketing, RTE Media Sales
- Ashly Stewart, Strategic Consultant
- Bernadine Brewer, Strategic Consultant
- Brian Melarkey, Group Creative Director, Ogilvy
- Charlotte Rubesa, Snr Global Communications Strategist, The LEGO Group
- Chris Upton, CEO, Havas Dublin
- Claire O'Grady, Director of Creativity & Strategy, Legacy Communications
- David Cullen, CEO, Opinions Market Research
- David Field, Managing Director, Fresh - The Good Food Market
- David Quinn, Director, Bloom
- Elaine Knowles, Head of Marketing, 123.ie & RSA Insurance
- Emma O'Doherty, Chief Client Officer, Mindshare Ireland
- Gemma Teeling, Managing Director, PHD Media
- James Dunne, Strategy Partner, Hyphen
- Jay Reid, Group Strategy Director, Core
- Jean Reddan, Head of Group Brand and Marketing Communications, Davy
- Karl Symes, Group Head of Brand, Irish Life
- Keith Lacy, Managing Director, dentsu Ireland
- Linda O'Connell, Marketing Communications Manager, Breakthrough Cancer Research
- Lisa Browne, Head of Marketing & Consumer Insights, ESB
- Liz Rowen, Head of Marketing, Irish Life Health
- Margaret Gilsenan, Partner and Head of Strategy, Boys + Girls
- Maria Murphy, Marketing Director, Danone
- Mark Henry, Head of University Communications & Marketing, TU Dublin
- Neal Davies, Chairman, TBWA\Dublin
- Orla Burke, SVP & Senior Partner, FleishmanHillard
- Richard Colwell, CEO, Red C Research
- Roisin Field, Head of Luxury Spirits, Diageo
- Ruth Corrigan, Head of Strategy, UM Worldwide
- Sam Moorhead, Creative Partner, Verve I Showrunner
- Shane Lynch, SuperValu Marketing Manager, Musgrave
- Sheena Denneny, Head of Marketing Strategy & Communications, Bord na Móna
- Stephen Whelan, Creative Director, FUEL
- Teresa Brophy, Strategic Planning and Brand Marketing Manager, Bord Bia
Charley Stoney, CEO, IAPI added, “I am so delighted to have secured such a stellar group of judges for the first round of Effies this year. In fact, now that it is in its third year, I have had to do very little persuading as word of mouth has spread that to be on the Effie Jury exposes you to the best case studies in Ireland. It’s been compared to a bootcamp in effectiveness delivered over the two judging days!”
The Effie Awards Ireland jury will look at a wide range of qualities in each campaign and will evaluate entries based on proof that communications depicted in the entry were key to the success of the campaign. These qualities are summarised into four categories:
- Strategic Challenge
- Creative Strategy
- Bringing the Idea to Life
- Effectiveness
Effie Awards Ireland are supported by An Post Commerce | ESB | RTE Media Sales |
The final entry deadline is Tuesday 25th June.
To download your Entry Kit and submit your entry please visit effie.org/Ireland
