IAPI and their sponsors An Post Commerce, RTÉ, Diageo Ireland and Allianz are pleased to announce the Call for Entries for Effie Awards Ireland 2025.
Founded over 50 years ago, Effie is a global symbol of achievement within the industry. Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. It's mission is to lead, inspire and champion marketing effectiveness globally.
Following our Launch event in February and our Case-Writing Clinics in March, we are thrilled to now open our call for entries for the 2025 Effie Awards Ireland programme. We have a variety of deadlines and fees available, with the final deadline on 24th June 2025. Everything you need to assist you with your entry can be found on effie.org/Ireland. When you are ready to begin your entries, please visit the Effie Awards Ireland Entry Portal.
If you need any further assistance or have queries on the Effie entry process, please email kate@iapi.com
Everything you need to start preparing your 2025 entries – including the 2025 Effie Awards Ireland Entry Kit can be found online at www.effie.org/ireland. The Entry Kit contains all the important information to guide you through the entry process.
Key Resources:
Please note the Entry Kit and Entry Forms have recently been updated to reflect an increased allowance in word counts. Additionally, Effie Worldwide have updated their category information so the Sustained Success category is now eligible for a Grand Effie. Please use these updated forms when preparing your entry.
If you have reviewed the 2025 Entry Kit and have further questions, please email kate@iapi.com
The eligibility period for campaigns is: All marketing efforts that ran in the Republic of Ireland at any point between 1st January 2024 and 30th April 2025* are eligible to enter. * 1st January 2024 to 30th April 2025 eligibility period applies to all categories except SUSTAINED SUCCESS
- Deadline 1 : Tuesday 20th May 2025, IAPI members €450, non-IAPI members €600
- Deadline 2 : Tuesday 10th June 2025, IAPI members €600, non-IAPI members €750
- Deadline 3: Tuesday 24th June 2025, IAPI members €800, non-IAPI members €950
Multiple entry discount is available - email kate@iapi.com in advance of payment to receive your promo code.
Efforts can be entered into a maximum of four categories. Of those four categories, only one category submission may be an Industry category. Each entry should be customised to speak to the specifics of each entered category.
For Effie Awards Ireland 2025, there are 22 categories available. For a complete list of categories and category definitions, please refer to the Entry Kit. If you are unsure which category your product/service or brand fits into, please email kate@iapi.com
Effie Awards Ireland are proudly supported by: An Post Commerce, RTÉ, Diageo Ireland and Allianz
