IAPI, the professional body for the commercial creativity and communications industry in Ireland, have published the winning case studies from the 2024 Effie Awards Ireland.
Siobhán Masterson, CEO, IAPI said “IAPI and our sponsors An Post Commerce, RTÉ, Diageo Ireland and Allianz are thrilled to publish this, our third collection of Effie Awards Ireland winning case studies. IAPI would like to thank all the 2024 winners for contributing to this comprehensive body of work, which gives the market a fantastic resource on the very best of marketing effectiveness in Ireland.”
The case studies provide the market with the public information that the 2024 Effie Awards Ireland winners compiled for their entries. Some information/results have been redacted for confidentiality reasons. The 2024 Effie Awards Ireland Case Study Booklet is available here and joins our growing library of effectiveness with our 2021 and 2023 case study reference guides also available.
Tom Kinsella, Managing Director, Homes at AIB Group and Effie Awards Ireland Jury Chair added “This booklet serves as an educational resource for all those that wish to follow best practice in marketing effectiveness. The focus on marketing effectiveness must be consistent and omnipresent in marketing departments and agencies in order to build brands and contribute to the growth of the Irish economy.”
Effie Awards Ireland are now open for entries with the first deadline on 20th May.
Founded over 50 years ago, Effie is a global symbol of achievement within the industry. Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. Its mission is to lead, inspire and champion marketing effectiveness globally.
For more information, visit effie.org/ireland or email kate@iapi.com.
