IAPI are delighted to announce that following yesterday's event, that Effie Awards Ireland is now open for 2023 entries with a variety of deadlines and applicable fees. The final deadline to send in entries is 2 June 2023.
The entry portal is also live and holds all the vital information related to Effie Awards Ireland. It gives you access to effectiveness webinars, entry form templates, 2023 deadline dates and prices, 2021 case study booklet, the 2023 entry kit and more...
The 2023 Entry Kit is also available and contains important details to guide you through the entry process. It includes advice on creative reel/images, disqualification criteria, sourcing data, publicity & credits, Effie index calculations, confidentiality, details on judging & scoring.
Efforts can be entered into a maximum of four categories. Of those four categories, only one category submission may be an industry category. Each entry should be customised to speak to the specifics of each entered category. For Effie Awards Ireland 2023, there are 25 categories available. For a complete list of categories and category definitions, please refer to the 2023 Effie Awards Ireland Entry Kit.
Last week IAPI also held our Effie Energiser event, our keynote speaker, David Cullen, CEO, Opinions Market Research. David shared his thoughts on the importance of data in building a compelling effectiveness, or ‘Effie-able’ case and how to do this.
Following this talk, Margaret Gilsenan, Chief Strategy Officer, Boys + Girls, and IAPI Board member moderated a panel discussion made up of: David Cullen, CEO, Opinions Marketing Research, Lisa Browne, Head of Marketing & Customer Insights, ESB, Gemma Teeling, Managing Director, PHD Media, and Michelle McLoughlin, Head of Consumer Insights, Aer Lingus.
You can download the full presentation deck here>>
