2021 Effie Awards Ireland
2021 Effie Awards Ireland

Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.

Last year Ireland, through IAPI, became the latest country to adopt these world-class marketing effectiveness awards.

Having made the difficult, yet necessary, decision to postpone the inaugural Effie Awards Ireland for a year, IAPI are delighted to confirm the schedule for 2021.

IAPI will provide regular updates on Effie Awards Ireland 2021 over the next few months. In the meanwhile, you will find detailed information here.

Effie Awards Ireland are supported by
Effie Awards Ireland are supported by
2020 Effie Europe Jury announced
2020 Effie Europe Jury announced

The jury for the 2020 edition of the Effie Awards Europe has been announced by organiser EACA, the European Association of Communications Agencies.

“One of the reasons we became an Effie partner was to expose Irish agencies and marketers to an internationally recognised benchmark of excellence. In addition, by being part of the Effie family, we can now nominate Irish jury members for Effie Europe which will further champion the cause for marketing effectiveness”, says Charley Stoney, CEO, IAPI. “We’re therefore delighted that five of the European Jury members announced are from the Irish community.”

These include:

Check out the full jury list and profiles here.

Damian Devaney
Damian Devaney
Senior Partner with TBVGlobal
Margaret Gilsenan
Margaret Gilsenan
Chief Strategy Officer + Founder, Boys + Girls
Nichola Mullen
Nichola Mullen
Fundraising Director, SVP – Society of St. Vincent de Paul
Paul Dervan
Paul Dervan
CMO, National Lottery
Neal Davies
Neal Davies
CEO, BBDO Dublin
What judges are looking for
What judges are looking for

Judges look at a wide range of qualities in each campaign and evaluate entries based on proof that commercial communications was key to the success of the campaign.

These qualities are summarised into four categories:

  • Strategic Challenge
  • Creative Strategy
  • Bringing the Idea to Life
  • Effectiveness

The jury is composed of 90 industry professionals from almost 20 European countries and will determine 2020’s winners. The judging sessions are planned for end of October & November.

The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Procter & Gamble, The European Interactive Digital Advertising Alliance (EDAA), The European Publishers’ Council, Adforum.com & Viva Xpress Logistics.

Jury Chairs
Jury Chairs

This year’s jury is co-chaired by a client and an agency leader: Claudia Kuhn, Brand Building and Integrated Communication Manager at Procter and Gamble and Brian McCarter, Chief Strategy Officer, EMEA at Ogilvy.

"Creative Advertising is always enjoyable to watch. Yet, most powerful and hardest to achieve is creativity that is proven to build the Brand’s business. The Effie is all about that: You cannot win it without having inspiring creative, but neither can you without solid business results. I am honoured and looking forward to being co-chair for this prestigious award and see the most inspiring and business building creative work of the year!", said Claudia Kuhn.

Claudia Kuhn
Claudia Kuhn
Effie Jury Co-Chair 2020
Brian McCarter
Brian McCarter
Chief Strategy Officer, EMEA at Ogilvy