A year on since the first, Irish Distillers have launched their third responsible drinking video ahead of the festive season.

While the first was set in a bustling pub, the second was filmed remotely at the beginning of lockdown, the latest addition reminds us that even though how we come together is different, we should still always do so responsibly.

Showing a number of ‘occasions’ that are familiar to us all, the copy reflects our changed setting these past months.

Through stage choreography and clever camera tricks, the entire video was shot in one take on one set, that dissolves and moulds to change into a different setting for each part of the script. This movement reflects how our own homes have had to adapt to become multipurpose venues.