During one week, students and young professionals are guided through the world of advertising and commercial communications by industry professionals whilst working on developing a campaign for a real client in international teams.
Participants will receive training on different topics, ranging from digital marketing to storytelling, from client-agency relationships to pitching and above return inspired and valued back to work!
Applications for the 2019 programme are now open!
This year's Summer School will take place in Paris, France from July 1st-5th. The client that you will be pitching a campaign to will be The Economist.
As part of the Summer School the client challenges the participants with a brief to create a campaign focusing on one central question: "How can The Economist appeal to a younger audience?" At the end of the week the teams present their ideas to a jury panel of client representatives, academics and industry professionals.
Challenge yourself this summer!
