‘You Got This’
‘You Got This’

Jamie Helly, MD and Founder of branding agency Dynamo is putting it up to local businesses to spread some positivity in the midst of the current crisis. He’s decided to adorn their shop front prominently located on Ormond Quay, Dublin 1, with a 2 metre high message of positivity.

‘You Got This’

Jamie says, “I feel that while the news on a daily basis is not good, we should also take a breath and recognise that, for the most part, we are all actually doing a great job at getting on with our lives in a safe manner and I think this should be acknowledged and recognised.”

“There’s a great sense of community among the local Capel street businesses and while this is an unprecedented struggle, I would like to encourage local shop and restaurants proprietors to let the public know that we are not defeated.”

Dynamo commissioned Dublin based sign painter and artist, Vanessa Power (@signsofpower) to create a 2 metre high message but is keen to point out that business owners need not have to be as elaborate with their storefront – “A simple poster in the window could be just as effective as a permanent artwork.”

If the idea takes on, Dynamo is planning to host a social media gallery featuring all the participants shopfronts to ensure the message gets noticed around the world.