Advantage: You
Advantage: You

Following on from their successful pitch for Avant Money, Dynamo has launched the first large through-the-line direct-to-consumer campaign for the brand.

Called Advantage: You, the vibrant copy-led campaign aims to playfully show buyers that the speed at which Avant Money delivers on its mortgages.

The visual and sound design employ an old vs. new theme, with outdated type and SFX being juxtaposed with brighter, bolder and more streamlined alternatives which represent the modern, digital-first offering of the brand.

Senior Copywriter at Dynamo, Seán Timbs said “We wanted to be real with people and acknowledge that the market is highly competitive, but without leaving them feeling down about it. Instead of putting them in the long queues and paperwork avalanches, we show that there are actually real, attainable ways the brand gives them an Advantage. Buying your home should still be a great moment in life and that’s the feeling we wanted to leave them with”.

The campaign is seen across OOH, commuter media, social and display, with exciting plans to further bring the Advantage: You platform to life in the next 12 months.

Client: Lorna Farrell, Bronwyn Greene, Alison Cody

Creative Director: Ross Giles
Creative Director: Conor Wynne
Senior Copywriter: Seán Timbs
Art Director: Shane O’Hare
Senior Brand Designer: Guy Cresswell
Motion Director: Tommy Breen
Communications Director: Siobhan Lavery
Account Director: Mathilde Paus
Sound Design : Blast Audio
Creative Technologist: Torlogh O’Boyle