Droga5 Dublin, part of Accenture Song, has developed and launched the Smyths Toys Superstores Christmas campaign for TV and social channels. The campaign will run across all European markets that Smyths operates in - France, UK, Germany, Netherlands, Ireland, Austria and Switzerland.
The social and TV campaign was developed following a competitive pitch process in early 2024, won by Droga5 Dublin. Creatively, the campaign focuses on the S-word – the powerful, excited reaction that the very mention of “Smyths Toys” has on children. As the famous Smyths Toys Superstores jingle says, “We really wanna go to Smyths Toys Superstores.” A bleeped kid-friendly version of the ad lives on Instagram and YouTube, allowing parents to watch the film around their children, without having to take them to Smyths Toys Superstores afterwards.
This campaign comes hot on the heels of the launch of the iconic Smyths Toys Superstores catalogue, a staple in millions of European homes in the lead up to the festive season. The catalogue cover was also developed by Droga5 Dublin and features characters from the new Christmas campaign.
This launch is the first in what will be a series of new work to emerge as a result of the developing relationship between Smyths Toys Superstores and Droga5 Dublin.
The new film can be viewed here>>
