Created and produced by KICK, the Defence Forces launched their new ad campaign ‘Be More’ last month. Working with Commandant Lisa McMahon and her team, the campaign aims to increase the numbers of resilient recruits to the Army, Air Corp and Navy.

‘Be More’ demonstrates the breadth of opportunity, experience and skills that are at the heart of the training recruits receive when they join up. The kind of attributes that will be a huge advantage to them in their later lives and any future employer will jump at the chance of hiring them.