This workshop with Account Director Jane Devitt, and Bairbre McGlade, Senior Art Director, Boys + Girls, focused on how best to review creative work and submit constructive criticism.
Jane went through reviewing creative work: using the client’s perspective to review work – how to rationalise responses to creatives and make it useful for creative teams making it a useful exchange.
While Bairbre discussed, from a creative perspective, about how to make feedback helpful and constructive.
Jane Devitt is a highly experienced and award-winning Account Director who works on a retainer or project-by-project basis for some of Ireland’s best-known brands and emerging companies.
Jane is currently self-employed and specialises in helping start-ups or SME’s in areas such as New Business Development, Brand Identity, Digital and Social Marketing, and writing and implementation of Marketing Plans. With a little black book of everyone from writers, to designers to brand specialists, Jane can bring a team together in a flash to deliver on your project KPIs.
Jane honed her Account Direction skills over the last three decades as part of multi-discipline teams in leading advertising and marketing agencies such as BBDO Dublin, Target McConnells, Huguenot Design, Havas, Brand Union and Brando. Jane has also been self-employed for over 6 years.
Bairbre McGlade is an award-winning creative working in Boys + Girls. Her work has encompassed Three, RaboDirect, Energia, John West, Carroll's and many more.
She is currently on the management board of ICAD and is involved in running the ICAD Upstarts Programme, as well as being a member of the Design Enterprise Skillnet Steering Group.
