CPD 3 - Creative Thinking in Commercial Communications
CPD 3 - Creative Thinking in Commercial Communications

This Creative Bootcamp will take place over the 9th, 10th and 11th of September in TU Dublin (restrictions permitting). It is designed to explore the diverse facets of creativity and creative work. Drawing on the psychological theories of creativity and interdisciplinary collaboration, this module explores the characteristics, traits, skills and competencies associated with creativity.

It looks at the principles and practices of creative collaboration, including the tools, methods and processes employed in creative communities of practice.

DON’T FORGET, you need 5+ years industry experience to participate in this module if you did not take part in CPD 1, Contemporary Marketing & Communications.

This programme is available as a stand alone CPD course. Dr. Rosie Hand, Programme Director, MSc. Advertising & Postgrad Diploma Advertising and Digital Communications, is the lead academic for this module.

Please bear in mind, THIS IS NOT JUST FOR CREATIVES, this is designed for everyone working in the commercial creativity sector, whether they are in client services, media buying, strategic planning, creative departments or in data analysis. Everyone needs to understand how they can apply creative thinking to their work and none more so that in our industry.

We’re also delighted to announce our stellar list of guest practitioners who will be presenting to students as part of this bootcamp -

  • Diane Tangney, Co Founder, Atmos Q
  • Shane Holohan, Lecturer MA in Advertising, TU Dublin
  • Mark Shanley, Creative Director, Adam&EveDDB
  • Beth Lee, Psychologist
  • Shane O Brien, Executive Creative Director, BBDO
  • Sarah Hughes, Head of Strategy, BBDO