Core Research, part of Core, Ireland’s largest marketing agency, has received a 2020 Confirmit AIR (Achievement in Insight and Research) Award in the ‘Agency’ category. This recognition stands as a testament to Core Research’s dedication and success in delivering outstanding market research and insight practices.

Conscious that elderly people would not be comfortable answering an online survey and would also not want strangers calling to their doors, Core Research developed a solution in close collaboration with our client (National Office For Services For Older People & Palliative Care Strategy and the Kerry Community Work Department) to address these issues. Telephone interviews were conducted, and postal surveys were organised for those who did not feel comfortable speaking with a stranger.

The AIR Awards celebrates those committed to driving business success by unlocking powerful insights. Receiving a Confirmit AIR Award demonstrates Core’s ability to break down the barriers and transform complex data into actionable insights that enables their clients to fuel action.

“We’re delighted to have won this award," said Naomi Staff, Managing Director at Core Research. "It demonstrates how our team leveraged Confirmit’s multi-channel platform to provide innovative survey solutions which enabled us to capture insights from those working on the front line, family members who were caring for elderly relatives and crucially, those who were cocooning in rural Kerry. The results of this study have provided strategic guidance and will play a critical role in how these front-line services will be restored post-Covid."

Eibhlis Cahalane, The National Office for Services for Older People and Palliative Care Strategy said, “The National Office for Services for Older People and Palliative Care Strategy were delighted to work with CORE research on this project. The research has highlighted the impact of the closure of the day services on service users and service providers, it demonstrated how re purposed services have impacted positively on those accessing these services and is proving to be a very valuable resource in planning how to ensure we continue with adapted services particularly over the Winter months. It was a pleasure to work with Core research and they enabled the voice of the service users and providers to be heard in an independent and reliable way.”

“We’re delighted to recognise Core as a 2020 Confirmit AIR Award winner for its excellence in delivering critical insights to its clients," said Kyle Ferguson, CEO of Confirmit. "Combining effective data collection capabilities with actionable and inspiring data interpretation is central to enabling MR businesses to deliver value to their clients. We are proud to partner with Core as they continue to make this combination possible and drive the future of the MR market forward.”