Core is proud to have developed a dramatic new recruitment campaign for An Garda Síochána, for their 2025 intake. As part of the Programme for Government, there is a need to recruit 5,000 Gardaí over the next five years and An Garda Síochána’s Trainee Recruitment campaign was delivered to support this.
The campaign uses their previous creative platform ‘It’s a job worth doing’ but digs deeper into the moments that stick with you when you’re in uniform. It showcases a series of short dramatic moments, depicting elements of the job that can be very challenging, but ultimately rewarding.
Creative Director Helena Jones says
“We wanted to continue to tell real Gardaí’s authentic stories, only this time using a snippet of a memory; a moment in time where the adrenalin is pumping and where they made a real difference. These are the moments that make it all worthwhile. It’s important to show that it really isn’t easy, but that it makes a huge difference and gives you a real sense of purpose. It’s a job worth doing for us as an agency, too. We’re so proud to play just a small part in helping them.”
There are a lot of people who won’t have ever considered the range of jobs available – from dogs and horses to armed response – or know that the Gardaí increased the application age to 50 last year. The campaign includes a series of VOD and social ads, press, radio, OOH, and posters in various languages.
