With dine-in restaurants closed in Ireland and strict travel restrictions in place, KFC urgently needed to promote their drive-thru and delivery offering. Core Creative developed a campaign which focused on the moment your delivery arrives.

The campaign has run as part of an out-of-home activation and on social media.

Speaking about the campaign, Leo Sloley, Marketing Lead at KFC UK & Ireland, said, “In order to forge a closer connection with our Irish guests we needed to show that we are here for them whether they want to come and visit our drive-thrus, or have KFC delivered to their home. By using clever photography to turn three real Irish homes into drive-thrus, we brought to life the joy of getting a take-away KFC, whilst we wait to re-open our restaurants for dining-in, once restrictions are lifted.”