.... What started as a simple collaboration with BeLongTo to drive awareness of Stand Up week amongst schools led to the very successful #ComeIn Campaign which we're happy to say is now in it's third year. Students fear that coming out as LGBTI+ will lead to bullying in schools and we would like to contribute to eliminating that fear. IAPI along with our member agencies, production partners, clients and 2FM are here to support this campaign yet again and this time its BIGGER and BETTER.
Today, most people are working diligently to be inclusive and learning more and more about the LGBTI+ community but what about the things we have learnt unknowingly over the years?
In Ireland many of us like to believe that we are supportive of the LGBTI+ Community. The marriage equality referendum is used as a cultural proof point of our shared attitudes. IN a one on one setting we often show support and empathy, but in a group setting we can let things go unsaid that can be harmful to members of the LGBTI+ community e.g. ‘that’s so gay’. This is what perpetuates the problem we need to solve. Our issue is a behavioral one, in a group setting we fall into a herd mentality. It is now time to Unlearn the Language.
We can’t say derogatory, homophobic slurs on TV, radio or across print yet so many people still use these words casually every day. How can we encourage people to unlearn this hurtful habit? We want to leave listeners/viewers with the question ‘If these words can’t be used on-air or in print, why are we still saying them?’
- ComeIn and share your support on your own social media or website.
- ComeIn and add the BelonGTo posters (provided below) to your stories or feed.
- ComeIn on Facebook and share the BelonGTo and 2FM posts
- ComeIn on Twitter and use the hashtag #ComeIn
- Visit BelongTo.org to find out how you can pledge your support
- Listen to 2FM all week and see how they are coming in.
- Talk to your kids and encourage them to #ComeIn during Stand Up Awareness week (15 to 19 November) in school
- Keep an eye out for the exclusive #ComeIn ad on RTE television from the 11-14 November and be sure to share and tag BeLonGTo when you watch the ad.
- Show your support by signing BeLonGTo's pledge. #ComeIn
Special thanks to Fiona Cunniffe, Senior Account Manager, In the Company of Huskies, for coordinating with all agencies and successfully project managing this years BeLongTo Campaign. Also, to Niall Staines, Creative Director, TBWA Dublin for steering the creative idea and helming such a wonderful production.
A big shout out to all the agencies and production companies that have contributed to make this powerful campaign and to the agency management for supporting them: In the Company of Huskies, TBWA Dublin, BBDO, Publicis, Goosebump, Mindshare, Elevate PR, Verve, Core, Motherland, Algorithm, Mutiny.
Agency Team:
- Project Manager: Fiona Cunniffe, In the Company of Huskies
- Creative Director: Niall Staines, TBWA Dublin
- Planner: Rachel O Donovan, BBDO
- Creative Team: Alana McDonough & Anthony McDonagh, Goosebump
- Creative Team: Sarah Egan & Hannah Brady, Publicis
- Producer: Ciarán Walsh, In the Company of Huskies
- Social Media Manager: Emma Magill, Verve
- PR: Emma Kelly & Rachel Farrell, Elevate PR
- Media: Peter Flanagan, Mindshare
- Photography & Design: Kyle Schouw, TBWA Dublin
- Finished Art & Retouching: David Picquenot, TBWA Dublin
- Designers: Gavin Feiritéar, In the Company of Huskies & Kevin McKay, BBDO
- Research: Alana Devitt, Core
2FM for airing the campaign on the radio, giving it such amazing editorial coverage over the month of November and for generously donating their TV Spots on channels RTE One and RTE 2
Clients who donated radio spots and their Media Agency Groups:
Volvo, TJX, Jaguar Land Rover, AIG Insurance, Coca Cola Ireland, Allianz Insurance, innocent drinks, GAA, Mary Immaculate College (Group M); Valeo Foods, Spec savers, National College of Ireland, Pepsi Co, Audi, Virgin Media, HRI (OMG) ; Beiersdorf, Brown Thomas/ Arnotts, ESB Corporate, Electric Ireland, Vodafone, Glanbia, Energia, Apache, ESP Networks, Bank of Ireland, CCPC, Reach PLC, Mondelez, IKEA, Mondelez Philadelphie (Dentsu) ; SuperValu, Centra, Peugeot, AIB, KFC, Irish Life (Core).
Production Credits: Motherland, Algorithm & Mutiny
- Director: Tara O'Callaghan
- Producer: Hannah Gallagher, Laura Greally
- Executive Producer: Ross Killeen
- DOP: Evan Barry
- Editor: John Cutler
- Camera Assist: Laurent Murray, Anna Maloney
- Hair & Make Up: Jennifer Hennessey
- Stylist: Sinead Lawlor
- Art Department: Caoimhe O'Reilly, Cyan Warnock
- DIT: Alan McCarthy
- Music: Samuel Powell - Floating
- Studio: D-Light Studios
- Medic: Paul Mullholland
- Special Thanks To: Teach Solais, Andy Cummins and Kitchen 28
- Projection Lead: Jim Richard, Algorithm
- Text Animations: Clarissa Moares, Algorithm
- Projection Technician: Dillon O’Sullivan, Algorithm, Fergus O’Hagan, Algorithm
- Cast: Seth, Francis & Ciara, Not Another Agency. Grainne & Andrew, Ros Model Management. Michael Irumire, BeLonG To
- Radio VO: Lola Petticrew
- Mixed for Sound for TV and Radio: Mutiny Studios.
