This week it was announced that #ComeIn the collaborative cross-agency campaign produced for BeLonG To Youth Services in 2019 was awarded Communications Campaign of the Year by the Charity Excellence Awards.

Congratulations to all the team that was involved in 2019, particularly Kieran O'Donovan, Thinkhouse who served as Project Manager on the campaign, Damian Hanley, In the Company of Huskies who was our Creative Director and Ray Sheerin, Chemistry who spearheaded the project on behalf of IAPI.

The jury for the Charity Excellence Awards said "The collaborative, innovative nature of this campaign blew the jury away with 16 agencies giving up their time to work on behalf of the charity and making the campaign the best that it could be, plus the incredible partnerships that were secured. The team showed that they were completely committed to driving support for their beneficiaries and to pulling out all the stops to reach their goals. The result was a campaign that was a huge success on a limited budget, with a total reach of 213K and a huge increase in schools’ participation in 2019."

IAPI are really thrilled to be supporting BeLonG To Youth Services again for Year Two of the #ComeIn campaign. We'll be partnering up with 2FM who will provide amazing editorial content, promotion and support for #ComeIn.

On the back of last year's success, we are hoping to expand and make the campaign even more impactful for 2020. Leading the team this year is Cormac Dooley, Publicis as Project Manager and Rob Maguire, Rothco as Creative Director. They're joined on the team by returning members from last year:

  • Rafael Ferla, folk, Art Director
  • Dylan Newe, TBWA, Social Media & Content Manager
  • Áine O'Boyle, Havas, Strategic Planner
  • Clare O'Hanlon, Publicis, Head Of Social
  • Jane Casey, Pluto, Head of Digital & Content
  • Manuel Yoacham, Starcom, Business Director
  • Mark Hughes, Carat, Senior Account Manager
  • Rachel Hattaway, Core, Media Manager
  • Fiona Field, Mediaworks, Deputy MD

If you're interested in being involved, please email katherine@iapi.com

Show Your Support - Year Two
Show Your Support - Year Two

We are asking all agencies to support this initiative over the next couple of weeks and will be in touch with media agencies soon about approaching clients to purchase 2FM spots on behalf of BelongTo.

We will update you on all the ways that your agency can assist us in making Year 2 of this campaign even bigger and better as soon as we can and we'll be sending assets to each agency to show their support during stand-up week in November.

BUT the first thing we'd like you to do is give us an hour of your time on 29 October. We'll be hosting a session with Moninne Griffith, CEO of BeLonG To Youth Services, Ireland’s national LGBTI+ youth organisation looking at the award winning #ComeIn campaign and at the prevailing issues facing the LGBTI+ community in Ireland today.

The landscape of Ireland has changed for members of the LGBTI+ community over the past few decades from the decriminalisation of homosexuality in 1993 to the vote for Marriage Equality for same-sex couples in 2015. With these changes, some people may wonder if there is a need to support the LGBTI+ community. Moninne will delve into issues facing LGBTI+ youth today and share the impact of storytelling, engaging allies, language and examining our own implicit bias.

Join us to learn more and see how you can help to support the #ComeIn campaign in 2020.