Duff will collaborate with Colm Sherwin, recently appointed as Chief Digital and Investment Officer
Duff will collaborate with Colm Sherwin, recently appointed as Chief Digital and Investment Officer

Core, Ireland’s largest marketing communications company, has announced the appointment of Christina Duff as the new Managing Director of Core Investment, following the promotion of Colm Sherwin to Chief Digital and Investment Officer. Both Sherwin and Duff will also work closely with Conor Murphy who leads performance marketing at Core. These appointments are part of a strengthening of Core’s focus on effectiveness, digital and performance marketing.

Speaking about her appointment,Christina Duff, Managing Director of Core Investment, said:

“I really look forward to leading our group of experts at Core Investment and collaborating with our diverse Practices across Core to grow our clients’ brands. Having worked on some of the largest negotiations in the market on behalf of our clients, and strengthening our relationships with our media and technology partners, I am focused on an creating the most effective communications for our clients.”

Core also continues to invest in their performance marketing expertise, through the recent hiring of talent. Performance marketing is led by Conor Murphy, who works in collaboration with Colm Sherwin.

Speaking on these developments, Chief Digital and Investment Officer, Colm Sherwin said:

“Having worked with Christina Duff for many years, I’m delighted to see her promoted to Managing Director of Core Investment. She has always taken a leadership role within our business and I look forward to continuing our collaboration to drive even greater returns for our clients.”

“As part of our focus on effectiveness, we are continuing to invest in digital expertise, and working with Conor Murphy, performance marketing is at the centre of much of our work with clients. Throughout 2022, we are strengthening our expertise in this area, while also aligning it with our strong offering of brand building with our colleagues in Core Strategy and Creative.”

Core employs a team of 330 people and consists of eight practices - Creative, Data, Investment, Learning, Strategy, Research, Sponsorship, and Media (comprising of Spark Foundry, Starcom, and Zenith).