Today, the Institute of Advertising Practitioners in Ireland (IAPI) proudly announces the call for submissions for “Ireland: Where Creative is Native, 2024”. Launched in 2019, this unique Creative Showcase, housed at, is a testament to the country's creative community and the excellent work produced by our agencies.

Ireland is a country where being creative is second nature; it is world-renowned for its writers, artists, poets, musicians and all-round change-makers. These talents naturally spill into the commercial creative world of advertising, design and communications, which is proudly showcased by IAPI in this curated selection of some our countries’ finest work.

Submissions for Creative is Native 2024 are now open, accepting creative campaigns that ran between December 31, 2022, and December 31, 2023, with a submission deadline set for 26th February. The submission phase is followed by a judging process which involves Creative Directors scoring the anonymously submitted campaigns. The top three favourites, chosen by the judges, will be amplified and promoted later this year via a media partnership and advertising campaign to further spread the message about impactful Irish creativity.

Seán Hynes,Creative Director at Bonfire, IAPI board member and the driving force behind the initiative, said:

“Last year saw the highest number of submissions to date for Creative is Native, which is a testament to the support and enthusiasm behind the initiative from Ireland's creative community. This year’s showcase should prove to be a fantastic and timely display of the world-class creativity coming out of Ireland.”

IAPI welcomes submissions for Creative is Native 2024 and eagerly anticipates the opportunity to showcase the very best the industry has to offer. For more information or queries, kindly contact