Back in March, Laura Cahill and Conor Hamill from Rothco won the Irish Cannes Young Lions Film competition. They went to Cannes in June and competed against the best young creatives in the world.
When they got back from Cannes they had the experience of seeing their script for the national competition, go from page to screen.
This is an initiative spearheaded by IAPI in partnership with Pull the Trigger, Wide Eye Media and RTE. This year our charity partner is Cystic Fibrosis Ireland.
The film was launched in the Irish Film Institute on 19th October and you can see photographs from the launch on Flickr.
> Pull the Trigger shot the commercial free of charge.
> Wide Eye Media then picked up the baton. The film will air in 502 cinema screens across Ireland from now until Christmas.
> On 19th October, RTE screened the film and a behind-the-scenes making of short in a dedicated ad break on RTE 1 after the news at 9.30pm and RTE 2 at 5.30pm.
"From winning the national competition and representing Ireland at Cannes, to experiencing the whole process of bringing such a simple idea to light, the Young Lions Film competition has been an unforgettable experience. We're really proud of the final result and hope that our ad will positively impact Cystic Fibrosis Ireland."
- Laura Cahill and Conor Hamil
