Cannes Lions has announced its jury line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June.

The Institute of Advertising Practitioners in Ireland (IAPI) is the official Irish representative for Cannes Lions International Festival of Creativity, and we are delighted that all three industry leaders selected from Ireland are from IAPI Member agencies.

The Awarding Jury members from Ireland confirmed to judge the work for Cannes Lions 2020/21 are:

  • Carol Lambert, Board Creative Director, Publicis Dublin, joins the Industry Craft Lions awarding jury
  • Emma Sharkey, Chief Strategy Officer, Rothco part of Accenture Interactive joins the Radio & Audio Lions awarding jury
  • Rory Hamilton, Founder and Chief Creative Officer, Boys + Girls, joins the Film Craft Lions awarding jury

“I absolutely love illustration, photography, animation and all things crafty" commented Carol Lambert, Board Creative Director, Publicis Dublin. "I cannot wait to get stuck into the Industry Craft judging. For me, craft is love. It’s caring enough about creativity to consider every tiny detail. And when you love your work enough, people love your work.”

This announcement strengthens IAPI’s ambitious plan to promote Ireland as a Centre of Excellence for the Commercial Creativity sector at home and abroad, as seen in the recent launch of IAPI’s unique platform, Ireland: Where Creative is Native last November to showcase the power and capability of Irish creativity to the wider world.

“I’m very excited to be judging the Cannes Radio & Audio category," said Emma Sharkey, Chief Strategy Officer, Rothco part of Accenture Interactive. "It has been a challenging year for the world, but we’ve seen more than ever the power of creativity in action and the important role of communications. I’m looking forward to hearing the world’s best work.”

Rory Hamilton, Founder and Chief Creative Officer, Boys + Girls, added, “Delighted to be invited to judge this year's Cannes Lions. Great film craft has added so much to some of the most famous campaigns in history, so I'm really looking forward to immersing myself in some of the best work that the world has to offer.”

“It’s hugely exciting to welcome this formidable line-up of experts, who will unite across time zones and backgrounds, representing the full scale of our industry," said Simon Cook, Managing Director, LIONS. "Each year, our juries grow more diverse, which is part of our commitment to appoint outstanding talent from right across the breadth of our global community.”

The Lion-winning work will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021.

Jury members hail from across the world and represent the global industry’s leading talent from the broadest spectrum of disciplines. The juries also comprise 51% of female jurors, up from 48% in 2019.