Bonfire had been working on a new brand strategy and identity for ALONE and were due to go into production with a new campaign. However, since the COVID-19 pandemic this has been put on hold for safety reasons.
As it happens though, the new positioning line: “You’re not alone” is more relevant now than ever and has been included as part of an information TV commercial Bonfire have remotely produced pro bono for ALONE, to encourage people to call their helpline for advice.
Seán Moynihan, CEO of ALONE said: “We’re very grateful to Bonfire for all their work and creativity in developing and designing this campaign, they get straight to the heart of what ALONE does.”
ALONE
If there is one organisation that the country needs as the COVID-19 situation unfolds it is a highly organised nationwide network of trained volunteers that deal with vulnerable older people that are alone. Thankfully that organisation exists in the wonderful people at ALONE.
ALONE has the expertise and trained people in place to deal with this and they have ramped up their helpline capacity hugely in response to the demand for advice, support and reassurance.
